MSc Game & Creative Strategy
Imagine and deploy the launch strategy for an innovative digital product
Admission
Duration
2
Years
Degree
Master’s Degree
Rythm
Full time
Campus
NICE
Course
MSC GAME & CREATIVE STRATEGY
The MSc, entirely taught in English, focuses on creative and impactful marketing strategies for an innovative digital product, as well as entrepreneurship.
Students learn how to anticipate market developments and adjust their strategies accordingly. They are exposed to resource management (human, budgetary) and effective deadline adherence.
Through team projects and internship periods, students learn to communicate and establish a strong work organization, both locally and internationally.
Entry requirements for MSc Game & Creative Strategy
MSc Game & Creative Strategy application process:
- Bachelor’s degree or equivalent
- Apply on my.isart.com: CV and cover letter in English, proof of a level B2 in English (TOEIC, TOEFL, IELTS or equivalent)
- Participate in a 45-minutes interview in English
Pedagogy
Skills developed
- Innovative product marketing strategy
- Innovative product project management
- Innovative product sales development
- Manage the promotional strategy for a game studio or publisher
- Make creative and commercial decisions based on data from ISART CREATIVE games
- Understanding of all facets of the games industry pipeline from production to publishing
Course overview
Strategic management of an innovative product:
- Create and implement a business plan
- Build an effective organization to launch and maintain a product
- Introduction to change management
- Fundamentals of the digital economy
- Manage a multidisciplinary international team
Highlights
- Gain expert knowledge of the strategic development of an innovative product
- Project-based learning, using real cases from the Creative School
- Develop your network in the games industry
- Teaching staff are experts in the video games industry
- Industry experience available to all students through placements in the video games industry
How you are assessed
- Course work
- Group work
- Project work
- Examinations
- Professional placement report
The weighting of these components varies according to the module. Course work is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June
Internship & Industry placements
- A compulsory 4-month placement in 1st year.
Suggested roles: Assistant Data Project Manager, Assistant Product Owner, Associate Brand Manager, Associate Marketing Manager, Junior Sales Manager, Junior Business Development Manager
- A compulsory 6-month placement in 2nd year.
Suggested roles: Data Project Manager, User Acquisition Manager, Operations Manager, Product Owner, Business Owner, Brand Manager, Product Manager (including Live Ops), Project Manager, Line Producer, Creative Manager
Qualification
The RNCP Level 7 title “Creative Strategy Manager” is delivered at the end of the studies, based on the results obtained.
This Master’s Degree validates the acquisition of business skills (hard skills), social skills (soft skills) and professional integration.
Course
Discover the MSc GAME & CREATIVE Strategy
Experience
WHAT COMPANIES SAY
Career
Job opportunities
Data Project Manager | User Acquisition Manager | Operations Manager | Product Owner | Business Owner | Brand Manager | Product Manager (including Live Ops) | Project Manager | Line Producer | Creative Manager | Product Manager | Publishing Manager | Directeur Marketing | Producer | Line Producer | Lead Producer | Technical Producer | Project Closer | Project Coordinator
Alumni success
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